Ivey: Commercial & Residential Realtor

Name: Ivey Lake

Age: 32

City: Fairhope, AL

Main Hustle: Hectic wife and mama of two

Side Hustle: All things real estate! I am a real estate junkie and work with both commercial and residential clients. My passion is working with investors, but I also love being able to work with clients who are looking for a new home or the perfect spot for their business. 

How did you get started?: I have been surrounded by the real estate industry for as long as I can remember. Some of my best memories from childhood are the ones in my grandparents’ real estate office. I watched them grow a successful brokerage and always heard the stories about how my grandmother had started the first women’s realtor association. I am sure my grandfather was looking down smiling when I married my husband Coby, a fellow real estate enthusiast, who was involved with the revitalization of Avondale, a historic neighborhood just east of downtown Birmingham. Being a part of the revitalization of such an iconic area sparked my passion for real estate. I saw firsthand that commercial and residential real estate can go hand in hand. The success of Avondale relied on both families and businesses taking a leap of faith and moving to the area, so I worked hard and studied the market so that I could become an expert in both areas. 

When/where do you work on your Side Hustle?: I am an agent with (in my opinion) the best brokerage in Baldwin County: Wise Living Real Estate. I try to designate a few “office days,” but I am mostly out and about getting involved in community events or working while I am on the go. 

What are the challenges of your Side Hustle?: I constantly have real estate professionals questioning my ability to do both commercial and residential real estate. Recently I met an agent and her broker that were in town for a luxury real estate convention. I explained to them that I worked in both commercial and residential real estate. The agent was very intrigued but her broker quickly let them know that their clients expected them to be specialized and that agents succeeded in one area or the other. It was like a parent telling their child that because they excelled in math they couldn’t do well in any other subject.

What are the rewards of your Side Hustle?: For me personally it is important that I have my own income. This industry has allowed me to be independent and make my own contributions to retirement and our family. 

Who is your greatest supporter?: By far my mom. She is my constant cheerleader and the first person I call when I am having a rough day. 

Who/what is your greatest source of inspiration?: 

My daughter, Hollis. She changed my life in such an incredible way and showed me what is really important. She is so strong and curious, constantly stepping out of her comfort zone to learn something new. I want to be a good example for her and hope she knows that she can do absolutely anything she sets her mind to.

What is your dream for your Side Hustle?: I am always working to grow my business. I enjoy learning about the ever-changing market and hope to eventually be more involved with real estate investment.

Do you have any advice for others working on a Side Hustle?: 

Remember to laugh and give yourself a little grace. 

If you’d like to learn more about Ivey and her side hustle, check out her website, follow along on Instagram, or reach out via email to connect or collaborate.

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