Name: Emmy German
City: New Orleans, LA
Main Hustle: I am a Sales and Customer Success representative at a local startup called Align. Align is a goal tracking software for small to mid-size companies. I love my job, my company, and the people I work with. I actually enjoy the 9-5 lifestyle and hope to be an executive at a largely successful company one day.
Side Hustle: I share my “cure” for incurable disease through the preventative medicine of a healthy lifestyle under the title, “The Cure for ME”. My Instagram @thecureforme highlights the 3 specific categories that I focus on for a well-rounded, healthy lifestyle. 1) Exercise: I am a certified 200 HR yoga instructor. 2) Diet: I eat “everything,” with a focus on brain- healthy foods and very little meat. 3) Life! Mental wellbeing, low stress, and plenty of sleep.
How did you get started?: When I was 19, my mom was diagnosed with Alzheimer’s. I was a junior in college, surviving on vodka and french fries, exercising occasionally for all the wrong reasons, and only focused on myself. My mom’s diagnosis hit me like a bag of bricks. My entire life my mom was the strongest, most powerful, idealistic woman. A few months before I was born, my mom was promoted to the president of Liz Claiborne, a company that she had built into a Fortune 500 company and one of the largest fashion companies to have ever existed in 20 years. She ran our small family of three the same as she did her force of tens of thousands of employees. The fact that someone so brilliant could forget how to spell her own name in a matter of years will forever be mind boggling to me. I did way too much research about Alzheimer’s; long story short: there is no good news. There is no cure, and no one really knows the cause. The only factual correlation that everyone can agree on is that exercise helps slow the progression; once I found this out I was HOOKED. There is a lot of correlation between what causes heart disease and Alzheimer’s disease: stress, lack of sleep, bad eating habits, and bad exercising habits. With all this information I made a lifestyle change and started eating better and exercising more, not because I want to be “fit”, but because I want to live a long, healthy, happy life. I changed my lifestyle because there is no cure. I have a passion to inspire others to do the same, and so I started sharing my lifestyle to showcase “The Cure for ME”. (My name is also Emmy which sounds like M.E., so I thought I was being clever.)
When/where do you work on your Side Hustle?: Always and everywhere! I am simply capturing and sharing the way that I live in hopes to inspire others to take on a similar lifestyle (one that works for them). I don’t make any money at all or allocate any specific time. I take pictures and write about my day and post them on Instagram. I consider it my other full-time job of just working on being my best self.
What are the challenges of your Side Hustle?: Well this is a loaded question in my particular situation. For now Ill just stick with: I get wayyy too caught up on Instagram and waste too much of my time looking at fake people with fake curated pages and compare myself to numbers that shouldn’t matter.
What are the rewards of your Side Hustle?: I love when my friends ask me for advice, recipes, questions about back pain, etc., as they are trying to encompass a healthier lifestyle. I want to see the people that I love live a long, happy, and healthy life.
Inspiring just one person to change something in their daily habits makes all of this worth it. That was actually my goal for 2018—I wound up crushing this goal.
Who is your greatest supporter?: My mom is really proud of me. I was interviewed by a Washington Post writer a while back about my experience with my mom’s Alzheimer’s, and it was picked up by a bunch of other smaller newspapers. My dad printed out the article for my mom and told me that my mom stared at it and “read” it over and over and over and over.
Who/what is your greatest source of inspiration?: My dad. He is the strongest, most kind man I have ever met. He keeps a fortune cookie fortune scotch taped in the inside of his wallet that says, “Never give up”. He loves my mom with his whole being and will do anything in the world to make sure she is happy. He so naturally treats her with respect and patience, like nothing ever changed in their relationship. It will forever be “worth it” to him to spend time making her happy, even if she doesn’t remember all the effort he puts in. It makes all the money and time and energy I spend going to visit my mom and help as much as I can seem like nothing.
I have heard horror stories again and again of families being ripped apart after going through a similar hardship. I think that this experience has only brought us closer. My dad calls this whole experience a “love story”, a story about friends and family all coming together to share their love for my mom.
Have you received recognition for your work? If so, please toot your horn below so we can include these details in your profile.: Here’s some cool things that happened in 2018: In October my family put on an event with SoulCycle, and we raised over $20,000 for Alzheimer’s Foundation of America!! I have been featured in multiple articles in Self Magazine and The Washington Post. I was on live TV twice talking about the early signs of Alzheimer’s, and I also spoke at a conference to raise awareness about the reality of Alzheimer’s.
What is your dream for your Side Hustle?: I want to educate and inspire others to take control of their future. I want to be a voice for those who are losing their own in an effort to soften the blow of what is in my opinion the worst disease a family can go through.
Do you have any advice for others working on a Side Hustle?: This advice goes to everything in your life…Take everything one day at a time! It is great to dream and plan for the future, but often times the future is not always easy. Don’t let everything pile up all at once.
You can still move mountains by taking just one step at a time.