Name: Christina Oyler
City: Chattanooga, Tennessee
Main Hustle: Digital Media Manager- I started my career in Advertising at Red Square Agency in Mobile, Alabama. While there I realized my attention to detail and interest in understanding people’s behaviors made media planning a good fit for me. After that I moved to New York City for three years and strategized and executed ad campaigns up to $5M for brands like Pfizer, Under Armour, Chloe, Van Cleef & Arpels, Montblanc, etc. Now I work for an agency in Chattanooga, Tennessee where I’m enjoying the Southern lifestyle again!
Side Hustle: Social Media Consultant- Chattanooga is a hub for entrepreneurs and startups who don’t have huge budgets for advertising. I’ve seen how social media can impact businesses’ bottom lines through free content (blogs, photography, videos). I work with small businesses on how to leverage social media to spread their mission and drive business!
When/where do you work on your Side Hustle?: After work and on the weekends, I work on social media. I’m a fan of 7:15 am meetings at the local juice or coffee shop for discussing client strategies.
What are the challenges of your Side Hustle?: Finding freelance teammates whose work ethic and style align with mine. Since I’m on the business side of things, I often have to rely on graphic designers, photographers, and website designers to implement my strategy!
What are the rewards of your Side Hustle?: I’ve been able to connect with so many small business owners in Chattanooga, particularly in the health & wellness industry, and I know I’m helping them reach new customers.
Who is your greatest supporter?: My boyfriend, Raffe (@raffephoto). He’s a photographer/videographer, and he encouraged me that I could take my passion of networking and helping others and make it a profitable side hustle.
Who/what is your greatest source of inspiration?: I’m a big fan of podcasts and gain a lot of inspiration listening to them throughout my day. I love learning that everyone started their business with a small idea, and you don’t have to be the smartest, richest, or most popular person in a room to make your business grow.
A few of my favorites are:
-Super Soul Conversations
-the goop podcast
-The GaryVee Audio Experience
-How I Built This
Have you received recognition for your work? If so, please toot your horn below: Protege Member 2017-2018- Young Professionals of Chattanooga/ Chattanooga Chamber of Commerce: I was chosen as a member of a small, professional cohort in Chattanooga. We met with industry leaders and were able to get a glimpse into their career growth, challenges, and work/life balance.
iProspect Quarterly Value Award- Agile: The definition of hustle! I got an award at my agency in New York for being able to gracefully handle multiple clients and shift from team to team semi-effortlessly.
What is your dream for your Side Hustle?: I’d love to create my own clean beauty/lifestyle brand and use my experience marketing these brands to grow my audience.
Do you have any advice for others working on a Side Hustle?:
If you have a passion for something, see how you feel trying to make money off of it!