Name: Alysse Godino
City: Maui, HI
Main Hustle: Investment banker
Side Hustle: Personal finance and money coach focused in empowering women and promoting financial health and wellness
How did you get started?: When I moved to Maui and people asked me what I did for work, when I mentioned finance/ investment banking, people would ask me questions about their own personal finances (things like savings, retirement, debt repayment/optimization, investing, budgeting, etc).
I realized that there’s a huge disparity among people and knowing what to do with their money, even simple things like how to properly use a credit card or understanding company benefits, especially among women. I found this unacceptable and decided to do something about it! Now I’m on a mission to help provide access to financial literacy and money coaching to women everywhere!
When/where do you work on your Side Hustle?: Home. Whenever I have time!
What are the challenges of your Side Hustle?: Advertising/ marketing/ raising awareness.
Financial/ money coaching is also not a super-known concept, so also “convincing” people that money is super important and it needs to be treated as such!
What are the rewards of your Side Hustle?: Helping people and having an impact on their lives is so, so rewarding. I also love being able to help people completely change their financial profile into something empowering!
Who is your greatest supporter?: My mom. She’s a career coach as her main hustle (formerly a recruiter), so she knows what it’s like to have your own business!
Who/what is your greatest source of inspiration?:
The fact that I was the only female investment banker in my entire SF office and one of four in my analyst training class.
What is your dream for your Side Hustle?: That it’s a sustainable business! And that I can reach/ help as many women as possible! I love writing for publications and speaking, but I find that I can make the most impact in people’s lives by digging into their finances and providing a financial plan for their goals!
Do you have any advice for others working on a Side Hustle?:
Do it for the passion, not the money.