Alysse: Personal Finance and Money Coach

Name: Alysse Godino

Age: 28

City: Maui, HI

Main Hustle: Investment banker

Side Hustle: Personal finance and money coach focused in empowering women and promoting financial health and wellness

How did you get started?: When I moved to Maui and people asked me what I did for work, when I mentioned finance/ investment banking, people would ask me questions about their own personal finances (things like savings, retirement, debt repayment/optimization, investing, budgeting, etc).

I realized that there’s a huge disparity among people and knowing what to do with their money, even simple things like how to properly use a credit card or understanding company benefits, especially among women. I found this unacceptable and decided to do something about it! Now I’m on a mission to help provide access to financial literacy and money coaching to women everywhere! 

When/where do you work on your Side Hustle?: Home. Whenever I have time!

What are the challenges of your Side Hustle?: Advertising/ marketing/ raising awareness. 
Financial/ money coaching is also not a super-known concept, so also “convincing” people that money is super important and it needs to be treated as such!

What are the rewards of your Side Hustle?: Helping people and having an impact on their lives is so, so rewarding. I also love being able to help people completely change their financial profile into something empowering!

Who is your greatest supporter?: My mom. She’s a career coach as her main hustle (formerly a recruiter), so she knows what it’s like to have your own business!

Who/what is your greatest source of inspiration?: 

The fact that I was the only female investment banker in my entire SF office and one of four in my analyst training class. 

What is your dream for your Side Hustle?: That it’s a sustainable business! And that I can reach/ help as many women as possible! I love writing for publications and speaking, but I find that I can make the most impact in people’s lives by digging into their finances and providing a financial plan for their goals!

Do you have any advice for others working on a Side Hustle?: 

Do it for the passion, not the money.

If you would like to learn more about Alysse and her side hustle, check out her website, follow along on Facebook and Instagram, or reach out via email to connect or collaborate.

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